Webinar: Recession Resilience Revisited

Recessions are an inevitable force. And, while you can’t change the economic headwinds, you can change how your company responds to turbulent times.
 
In this collaborative session, we’ll explore how to position your business for success through a downturn. You’ll learn proven strategies from past recessions, and discover the importance of focusing on three critical areas of your business:

• Your team and culture
• Current and potential customers
• Your business model and product innovation

Research shows that just 9% of companies flourish (financially and competitively) after a recession. While the journey is far from easy, there are time-tested strategies that can dramatically increase your odds of success. Now is the time to dig in!

About the Speaker:
Shawn Busse may very well be the only strategy and marketing guy who knows how to wire a house, design a kitchen, and weld a handrail. While all of these skills might make him a great journeyman, Shawn’s “day job” is running Kinesis, a local strategy and marketing firm. A friendly crew with experience to match, the Kinesis team helps contractors, welders, fabricators, designers, and engineers to build the thriving businesses that make our region great. 

Since starting Kinesis in 2000, Shawn has been on a mission to radically transform how businesses think about marketing, culture, and growth. While traditional marketing focuses on external tactics, he found that the most successful companies start at their epicenter and gravitate outward. Shawn uses this core business philosophy, Marketing from the Inside Out®, to help small business owners and leaders reinvent their companies.

SPONSORS
Presenting: Riverview Community Bank