Enhance Your Sales With These Small Business Website Changes

Offer Valid: 03/12/2023 - 03/12/2025

In times of economic uncertainty, businesses are faced with finding new ways to stay afloat and succeed. One way to do this is by making updates to your business website that can help you reach more customers and ultimately, increase sales. The Southwest Washington Contractors Association understands the pressures that small business owners face, which is why we have compiled a list of tips and tricks that will help make this transition smoother. Let's take a look:

Improve Page Loading Speed

Page loading speed is an important factor when it comes to website success. A slow-loading website can be frustrating for users, potentially resulting in them clicking away from the page before they even get a chance to explore your services or products. To improve page loading speed, look into caching plugins and compression tools such as Gzip or Lazy Loader.

Add Video Content

Video content is becoming increasingly popular on websites as it captures user attention more than traditional text-based content does. Adding videos to your website can also help you rank higher in search engine results pages, which will bring more customers to your site. When creating videos for your website, be sure that you are providing high-quality content that is relevant and engaging for viewers.

Add Customer Reviews

Customer reviews are essential for businesses looking to build trust with potential customers. By adding customer reviews on your website, you’ll show visitors that other people have had good experiences with your business and they should consider giving it a try, too. Customer reviews also provide valuable feedback that can help guide future decisions regarding product development or service offerings.

Implement SEO

Search engine optimization (SEO) helps ensure that when people search for something related to your business online, they find your website instead of others competing in the same market space as yourself. Optimizing titles, meta descriptions, headings, and images with keywords related to what you offer allows Google (or other search engines) to know what questions you can answer best so that they display your web page first when someone searches related terms or phrases. Take a look at some common SEO practices and software tools so you'll know where to begin.

Refresh Your Content

When was the last time you updated the content on your website? It’s important to keep content fresh so potential customers don’t become bored by seeing the same thing over and over again each time they visit your page. Make sure you update any outdated information regularly so visitors have something new to explore each time they come back. Additionally, adding new features such as interactive elements could help engage them further while browsing through different pages on the site.

Learn Coding Skills

Broken links or 404 error pages create a poor user experience, which can prevent customers from returning due to their frustration. Learning basic coding skills such as HTML/CSS/Javascript will allow entrepreneurs to address broken pages quickly allowing them to fix issues before any damage is done in terms of customer satisfaction. Look for basic courses online that will teach you how to stay on top of your site yourself, which will help you save money in the long run.

Use PDFs On Your Site For Security

PDF files offer better security for sensitive data compared with other file formats, since they cannot be easily edited like Word documents or Excel spreadsheets. Additionally, PDFs allow users to download documents without having access to an internet connection, which makes them very convenient. If you want a PDF filler that allows customers to fill and sign documents, check out the options and get familiar with the tools available.


Making changes to your business website doesn't have to be expensive or time-consuming, and with the right moves, you can secure more sales and bolster your company. Look for simple PDF tools and templates that will help you with your goals. The more you can refresh your site and keep up with trends, the easier it will be to garner new customers and keep the loyal ones.

The Southwest Washington Contractors Association is here to help small business owners like you. Take a look at our resources today.

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